Let your team know what they need to achieve and how to get there by tracking firm-wide Key Performance Indicators (KPI’s) which can be fed into your reporting systems. Whether you want to raise loyalty levels, implement significant shifts in the image of the firm, or simply to encourage client facing staff to be more pro-active in managing the client relationship, KPI’s provide the framework.
Too many companies are blind when it comes to evaluating the performance of their website. It really has become overwhelming to understand and many are simply focusing on metrics that may be easy to understand but really don’t matter.
A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique and therefore what attributes you play up in order to attract your target market.
Evaluate your competitors by placing them in strategic groups according to how directly they compete for a share of the customer’s dollar. For each competitor or strategic group, list their product or service, its profitability, growth pattern, marketing objectives and assumptions, current and past strategies, organizational and cost structure, strengths and weaknesses, and size (in sales) of the competitor’s business.