The content on your site tells your visitors who you are, encourages them to dig into your site and works to establish your company as an expert in its field. It is the strength of this content that will be largely responsible for helping to attract visitors to your site, pulling in valuable search traffic, and earning you links from potential customers. But you have to know how to use it.
Certain content types are intended for different purposes, and it’s important to know the strengths and limitations for each. Blog posts are ideal for drumming up conversation or sparking controversy, but an authoritative article is going to be the tool you need in order to establish your site as a resource. You tell us your goal, we’ll help you layout your content creation strategy.
The purpose of copywriting is not just to impress, but also to achieve specific business objectives. At DMX, we do it well, because we approach the task correctly – every copywriting project begins with first analyzing the target customers, their needs and your solution offerings. Our professional copywriters then translate your solutions into words that your customers want to read, to be convinced of the value of your offerings. The result is a much higher conversion rate for your business.
No one knows your business better than you do. That is why we use a collaborative approach to learn from you about your business and then translate that understanding into highly effective copy. We also incorporate your feedback and go through a round of iteration to develop the final content. We are here to help your business grow, and we go the extra mile to achieve that goal.
One of the top challenges in the world of content marketing is creating enough content to provide value for your audience while keeping readers engaged. To solve this problem, content marketers are employing a variety of techniques. In fact, our recent research of over 600 marketers says that leading content marketers are using a mix of 65% created content and 25% curated content.