All digital marketing agencies today need to be able to provide clear metrics on their customers’ social media return on investment (ROI).
It is surprising to me to still hear businesses comment that social media is optional and not measurable. This is definitely a risk that businesses...
Facebook has been accused of tracking users’ emotions to share with advertisers, according to an internal document that was leaked to The Australian newspaper on Monday.
The social media giant allegedly used “sentiment analysis” to enable curated advertising practices addressing kids as young as 14 when...
Borrowell CEO Andrew Graham was in for a shock when some customer feedback recently reached his desk. Unbeknownst to Graham, the Toronto-based loan company’s digital ads were running on the website of Breitbart News Network. That’s the far-right outlet formerly run by Stephen Bannon, the...
I was really pleased to find some good guidance on market research to share with you this week. It’s a topic that doesn’t get much attention, but one that can make or break a startup or any plans for expansion.
Marketing and sales
Need a DIY guide...
If you've been in the SEO world for any amount of time, you've probably heard all of these statements at some point: SEO is dead. SEO is alive and well. All of your blog posts must come from keywords. You should stop wasting time with keywords.
Our customers are always asking us what is new in terms of social media. In my opinion, LinkedIn is currently the most important social media site to keep up with for business. The sheer power of optimizing a LinkedIn profile to be indexed by Google...
When we learned last year that Instagram had surpassed Twitter in the number of monthly active users, Instagram became the hottest topic around the water cooler at marketing agencies. Here at DMX, we’ve been watching very closely to see if this rising star of social media would...
, Social Media
Help! I’m losing Likes! How to post to Facebook to ensure meaningful engagement
You’re losing traction on Facebook. The number of Likes keeps going down. What’s going on?
Facebook for business means engaging your target audience, getting their interest, making them want to learn more, and encouraging...
Join us for Google Partners Connect
We’re hosting a livestream Google
event about online advertising on
And you’re invited to join us.
It’s a great opportunity to learn about how to grow your business from Google experts.
Please RSVP as soon as possible, space is filling up.
Mobilegeddon, Google Lingo…What does it mean? and what can you do?
Google has been warning us for years now to be mobile friendly… so much so that we have been talking to our customers about it for a long time already! And truth be told, the...