The content on your site tells your visitors who you are, encourages them to dig into your site and works to establish your company as an expert in its field. It is the strength of this content that will be largely responsible for helping to attract visitors to your site, pulling in valuable search traffic, and earning you links from potential customers. But you have to know how to use it. Certain content types are intended for different purposes, and it’s important to know the strengths and limitations for each. Blog posts are ideal for drumming up conversation or sparking controversy, but an authoritative article is going to be the tool you need in order to establish your site as a resource. You tell us your goal, we’ll help you layout your content creation strategy.